Newsletters
Playing Hide & Seek with your customers?
There are many factors to consider when creating a new website. For many designers the greatest of these factors is aesthetic appeal. There is, of course, something to be said for having a unique look - it is not just about the product, after all, but about how you. . .
11/14/2007
Images vs. Text: Website Pitfalls
There are many factors to consider when creating a new website. For many designers the greatest of these factors is aesthetic appeal. There is, of course, something to be said for having a unique look - it is not just about the product, after all, but about how you. . .
9/20/2007
Many business' are making Google their home page
Google now has a lot to tell people about your business. With each
passing day the web becomes more integrated into our lives. You can
check your email from anywhere through any appliance – yes there are
refrigerators that check email. With this integration comes. . .
9/13/2006
Are You Missing Your Search Engine Traffic
Last week I was fortunate to attend the Search Engines Strategies
Conference in San Jose California. Over the course of four days and
dozens of conference sessions I have gotten to see first hand how . . .
8/17/2006
Can you convince Google?
You want your website to rank better in the search engines for your most
important search terms. You want the traffic to your website to
increase. You want the amount of business you gain from your website to
grow. Simple. All you have to do is convince Google to put you at the
top of their search results and ...
6/7/2006
How to Avoid Search Engine Traps
Over the last three months Google and the other search engines have
updated their algorithms again. There are many reasons for the search
engines to be continually changing their algorithms but three typically
standout. It is important for each website owner to recognize,
regardless of the search engine or their reasons, that each set of
algorithm changes has the potential to impact your website’s performance
and results. Google’s most recent changes were based on their desire
to...
3/8/2006
What makes a good website great?
There is much more to it than you might think. The key is to integrate
your offline and online marketing techniques to drive positioning,
visibility and results. Catch. Compel. Convert. These strategic
concepts, when executed correctly, can ...
2/1/2006
Have you finished what you started?
Business owners need to ask themselves this question. Was my web site
done for free? The answer for most owners is absolutely not. However,
the simple fact that you paid for your web site does not mean that it
was done right or functions the way you need it to be competitive in
today's online world. To prove a point, ask the following questions
about your site . . .
1/11/2006
Online Marketing, Google, Yahoo and 2006!
With the holidays and the new year right around the corner, now is an
excellent time to review your online marketing strategy and the
effectiveness of your website to make sure that you are heading in the
right direction for 2006. Businesses across the board are planning to .
. .
12/7/2005
Google’s Latest Changes. Are You Ready?
It seems like it’s becoming an annual occurrence. Just before the
holidays, Google decides to roll out a major change to the way they
judge websites in their ...
11/15/2005
Is your web site as efficient and effective as it needs to be?
As most of us that use the Internet to get business information, shop
online, or just get directions to our favorite store at the new mall
will attest, we are ...
11/2/2005
Content IS More Important Then Rankings
The focus of the search engine world rarely remains static for long.
While Page Rank and incoming links have become the main target for many
web masters and search marketers there is a major component that is
critically more important then your link reputation to the success of
your web site.
10/5/2005
Equating Rankings with Results
There is one that is unique to the Internet medium. That is . . .
9/4/2005
Next Step In Search Marketing
Since we are long past the stage where just having a web site is enough
it now becomes incumbent upon web site owners trying to get revenue from
their site to have . . .
8/3/2005
Has Google lost it's edge?
Several years ago I sat in a room with Google cofounder Sergey Brin as
he was being interviewed. One thing he wanted to make clear was that . .
.
7/2/2005
The 5 Keys To Successful Internet Marketing
Here are 5 areas you need to embrace to ensure your successful future in
the information age. Maximize the Value of Your Marketing Dollar. The
first secret is to find the media outlets that give the best return on
your investment . . .
6/1/2005
The Importance of Google's Page Rank
How important is your web site’s Google Page Rank (PR)? There was a time
when many web site owners did not even know what their web site’s PR
was. Now, any web site owner who is trying to increase their visibility
in Google is also trying to increase their PR. PR is basically defined
5/4/2005
What's Next For Your Site in The Search Engines
One of the major realities, and challenges, of the search engines is
that they are continuously updating their ranking criteria, their format
and the relationships to provide the results on the different sections
of their sites. This has been especially true at Google, Yahoo and MSN
over the first quarter of this year. It is a rare case to see that a web
site’s . . .
4/6/2005
Major Google Changes - Again
The problem with being the number one search engine is that webmasters
and search engine marketers continue to strive to overcome your ranking
algorithms and shoot their web site’s to the top. This back and forth
between Google and web sites continues to end up in the same way. Google
roles out a new algorithm . . .
3/2/2005
Building Your Site the Right Way
In most of our monthly newsletters we have focused on the optimization
of your web site and the steps you need to take to increase visibility
and traffic. However, having a successful web site is dependant on . . .
2/9/2005
How Links Build Rankings
What is the single most important thing I can do to benefit the
visibility of my web site? Here’s the magic question. What is the single
most important thing I can do to benefit the visibility of my web site?
Without question the answer is ...
1/12/2005
